Privacy Policy
Last updated: 12 October 2026
The short version
HiLo is a simple guessing game. We do not ask you to create an account, and we do not ask for your real name, email, or contact details. Your game progress lives on your device. Your scores only leave it if you choose to join the leaderboards. We use a small number of trusted services to run the game, show optional ads, handle optional purchases, and power the daily challenge. This page explains exactly what those services touch.
Who we are
HiLo ("the app", "we", "us") is an iOS game published by the HiLo team. This policy covers the HiLo mobile app and this website, hilo-game-web.vercel.app.
Information we collect
We designed HiLo to need as little information as possible.
- No personal account. There is no sign-up. We never ask for your real name, email address, phone number, or social profiles.
- Anonymous identifier. To power the daily challenge and its leaderboard, the app signs in anonymously through Firebase Authentication. This creates a random ID that is not linked to your real identity.
- Leaderboard scores (only if you opt in). If you choose to share your scores on the leaderboards, your daily challenge streak, your best streak this week and of all time, and an optional nickname are stored in our database and shown publicly. They are tied to the anonymous ID above, not to you personally. If you do not opt in, your results never leave your device. See Leaderboards.
- Device & usage data. Our service providers (see below) may automatically receive standard technical data such as device type, operating system version, app version, language, approximate region, and crash diagnostics.
- Advertising data. We show only non-personalized ads and do not track you across other apps or websites, so HiLo does not request access to your device's advertising identifier (IDFA). AdMob may still process limited, non-identifying signals to serve and measure ads, as described in the Advertising section.
- Purchases. If you buy the ad-free upgrade, a premium pack, or the All Access subscription, the purchase is handled by Apple and our purchase provider, RevenueCat. They process a transaction receipt and an anonymous app user ID to confirm what you own and restore it across your devices. We do not receive your card number or Apple ID.
Data stored on your device
The following stay on your phone using local storage and are not sent to us:
- Your best streak for each deck.
- The number of games you have played.
- Your settings, such as sound and haptics preferences.
- Which daily challenges you have completed, and your day streak.
- Your nickname, your leaderboard choice, and your daily reminder setting.
Deleting the app removes this on-device data.
Leaderboards (optional)
After your first daily challenge, HiLo asks whether you want to share your score on the global leaderboards. Nothing is uploaded unless you say yes. If you join:
- Your daily streak, your best streak this week and of all time, and your nickname (up to 16 characters, or "Player" if you have not set one) are stored in Cloud Firestore and shown publicly to other players.
- Please don't use your real name or anything that identifies you as a nickname. Nicknames are filtered for offensive words.
- You can stop sharing at any time in Settings ("Share scores on leaderboards"). This removes your leaderboard entry and today's score. "Delete my data" removes everything, including past daily scores.
Notifications
If you allow notifications, HiLo schedules a daily reminder on your device naming that day's deck. These are local notifications: they are created on your phone, and nothing about them is sent to us. You can pause reminders for 7 or 30 days, or turn them off, in Settings, and you can revoke notification permission in iOS Settings.
Third-party services
HiLo relies on a few reputable providers to function. Each has its own privacy policy:
- Google Firebase (Authentication and Cloud Firestore): anonymous sign-in, downloading deck updates, and storing leaderboard scores for players who opt in. See the Firebase Privacy and Security page.
- Google AdMob: optional in-app advertising. See Google's Privacy Policy.
- RevenueCat: manages in-app purchases and subscriptions and restores them across your devices. See the RevenueCat Privacy Policy.
- Apple App Store: distribution and in-app purchases. See Apple's Privacy Policy.
Advertising
HiLo may show ads through Google AdMob. We do not track you across other companies' apps or websites, and we do not show personalized ads. Every ad in HiLo is non-personalized, so the app does not present Apple's App Tracking Transparency prompt and does not access your device's advertising identifier (IDFA) for tracking. AdMob may still process limited, non-identifying information (such as general device data and ad-performance signals) to serve and measure these ads. You can reset your advertising identifier in your device settings at any time.
Ad consent in the EEA, UK and Switzerland. Where Google requires it, HiLo shows Google's consent form (a certified consent management platform) to ask for your ad choices. When it applies to you, you can review or change your choices at any time in Settings, under "Ad privacy choices".
How we use information
- To run the game and save your progress.
- To operate the daily challenge and, if you opt in, the leaderboards.
- To send the daily reminder you allowed, from your device.
- To keep the app stable, diagnose crashes, and improve performance.
- To display advertising and support the free version of the app.
- To process optional purchases and subscriptions and restore them on your devices.
Sharing
We do not sell your personal information. We share the limited data described above only with the service providers listed, and only so they can perform their function for HiLo. We may also disclose information if required by law or to protect our rights and users.
Retention
On-device data remains until you delete it or remove the app. Leaderboard scores tied to your anonymous ID are kept until you stop sharing or delete your data, or for as long as needed to operate the leaderboards. Diagnostic data is retained according to each provider's policy.
Your choices & rights
- Delete my data: in the app, open Settings and tap "Delete my data." This erases your on-device data (streaks, stats, daily history), deletes your anonymous identifier and its daily-challenge scores from our database, and cannot be undone. Your purchases are not affected and can be restored.
- Stop sharing scores: turn off "Share scores on leaderboards" in Settings to remove your leaderboard entry.
- Reminders: pause or turn off the daily reminder in Settings.
- Reset progress: you can also delete and reinstall the app to clear on-device data.
- Advertising: all ads are already non-personalized. Where Google's consent form applies, you can change your ad choices in Settings under "Ad privacy choices".
- Access or deletion requests: depending on where you live, you may have additional rights regarding data associated with your anonymous identifier. Contact us and we will help where we can.
Children
HiLo is intended for a general audience and is not directed at children under 13 (or the minimum age of digital consent in your country). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take appropriate steps.
Changes to this policy
We may update this policy as the app evolves. When we do, we will revise the "Last updated" date above. Significant changes may be highlighted in the app or on this site.
Contact
Questions about this policy? Email us at support@hilogame.app.